Creating a bespoke infographic is a visual representation of information or data, e.g. as a chart or diagram. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for summaries of data.

Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilising graphics to enhance the human visual system's ability to see patterns and trends.

Infographics are still a great way to engage and add value to an audience. Ensure they’re well-researched and will mean something to your audience. Don’t fall into the trap of making one just because you’ve seen one go viral, think about creating something of real interest or it’ll end up in the ever-growing pile of awful infographics lost in the ether.

social media infographic.png

Infographics are a mix of design, data and writing. They are made by squishing down lots of data and putting it into a compelling and easy to understand visual element.  They are ideally designed to be ‘share worthy’ in order to make them a successful marketing product for businesses.

Infographics can go beyond digital marketing – infographics can be printed in brochures and other offline tools such as posters that many business owners use within their marketing campaign.

You can track interactions with your infographics – using analytics, infographics can be monitored. It will inform you every time your infographic has been clicked, viewed, shared and how long users viewed it. This is useful as you can gain an insight into what appeals to your customers so you can create infographics that are more interesting and relevant to the people looking at the ones that have already been created.  

Graphical displays should:

  • show the data

  • induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production, or something else

  • avoid distorting what the data has to say

  • present many numbers in a small space

  • make large data sets coherent

  • encourage the eye to compare different pieces of data

  • reveal the data at several levels of detail, from a broad overview to the fine structure

  • serve a reasonably clear purpose: description, exploration, tabulation, or decoration

  • be closely integrated with the statistical and verbal descriptions of a data set.

Graphics reveal data. Indeed graphics can be more precise and revealing than conventional statistical computations.